WILD SIDE
ICBC - Insurance Corporation of British Columbia
Anger is a completely normal human emotion.
But when it gets out of control
and it’s associated to driving it turns destructive. Road rage can lead to altercations,
assaults and collisions that result in serious physical injuries
or even death.
Our challenge was to develop
an awareness integrated campaign
to prevent disruptive driving behavior and consequently educate
drivers
in British Columbia, Canada.
So, how to do that? We took the three most iconic wild animals in Canada
showcasing how senseless and irrational
drivers become when they feel frustrated
behind the wheel. To support the campaign, the content team created a series
of targeted educational
tips on social media platforms.
︎ THANKS! ︎