BLURRED
Alzheimer Society of Canada
In 2010, the Alzheimer Society of Canada produced the Rising Tide report,
which
brought attention to the dementia epidemic that was beginning
to rise in the
Canadian population. At the time, just under half a million people
in Canada
lived with Alzheimer’s or other dementias.
In 2020, it was estimated that there were 597,300 individuals living with dementia
in Canada.
By 2030, we can expect this number will reach close to 1 million.
Alzheimer’s will continue to be the dominant type of dementia in Canada
in the
coming decades, with over 1.1 million people affected by 2050.
Our challenge was to create a campaign that would draw people's attention
to the importance of helping and supporting the Alzheimer Society of Canada.
The creative team came with the idea to work with an impactful image that showed
the most devastating side of the disease: with memory loss, Alzheimer's takes
away your loved ones.
︎ THANKS! ︎