EXPLAIN THE INEXPLICABLE     

     The Province

"What is the main role of a newspaper in our society?"
Explain to people what is going on. What is happening in our country and abroad.
That was the insight that moved the creative team in this institucional campaign
for The Province newspaper.

Just as a dictionary explains to people the meaning of each word, even the bad
ones, a newspaper does the same with the news.  Even with the most terrible
news and events, The Province is there to explain the unexplicable to its readers.

*All the photos we used in this campaign were published by The Province
newspaper.

    ︎ THANKS! ︎