VISUAL ID

     Little Toucan

Little Toucan is a coffee shop located in Port Moody, Canada. The owners, a couple
formed by a brazilian and a colombian, combined their passion for coffee
and bakery and decided to open a traditional north american coffee shop but with
a latin twist. Everything is made from scratch using local products and ingredients
that later are mixed with latin ingredients to "make things more fun".

To create the symbol that would compose the brand's logo, I took the toucan,
which is present in the company's name, and worked on its composition using rounded
shapes and forms to bring a more fun and modern look to the brand. 

The color palette used in this project proved to be a challenge. The clients had already
defined during the briefing process that they would like to have the colors blue and yellow
being part of the brand. Those colors remind them from their homes, the ocean, the sun,
and represent the "latin twist" they are adding in their products. I also added a beige color
to the palette to bring more balance and better readability.

    ︎ THANKS! ︎